General Merchandise, Lazada Regional Thailand - Advertising Project
Project Overview:
The General Merchandise Team aims to distinguish itself from conventional Lazada banners by infusing a sense of realism, warmth, and homeliness into our advertising banners. The objective is to establish a connection that enables buyers to envision themselves seamlessly integrating our products into their lives.
My Contributions:
I facilitate stakeholder management to align with their objectives. This involves conceptualization, defining the mood and tone, and meticulously retouching images. Additionally, I revise headlines to ensure they are both captivating and impactful, enhancing the overall appeal of our advertising materials.
The General Merchandise Team aims to distinguish itself from conventional Lazada banners by infusing a sense of realism, warmth, and homeliness into our advertising banners. The objective is to establish a connection that enables buyers to envision themselves seamlessly integrating our products into their lives.
My Contributions:
I facilitate stakeholder management to align with their objectives. This involves conceptualization, defining the mood and tone, and meticulously retouching images. Additionally, I revise headlines to ensure they are both captivating and impactful, enhancing the overall appeal of our advertising materials.
